The effect your blog has on the your search engine rankings can vary depending on what you are blogging about, how valuable it is and how much you are blogging.

If you are blogging about a specific topic, and are providing useful information, people are likely to check it out. They may even link to your blog posts. This, along with many other factors, can increase the popularity and page rank of your website. A proven method to keep people coming back for more is to provide them with new and useful information for free. Offer a little something, Give’em The Pickles. Let them see you are the expert but you’re also not afraid to share some of what you know. You’ll probably end up getting more business.