Most bloggers gain their traffic from 3 sources, inbound links (other websites linking to yours), search engines (Google, Yahoo!, MSN, etc.) and social media (Facebook, MySpace, Squidoo, Digg, etc.).

Take your content to where the traffic is (Facebook, YouTube, etc.) and use your Blog/Website to bring it all together for those find you on the social networks.

Link Building

Link building allows your website to be more easily found by others. The more websites that are linking to you, the more potential you have for getting higher rankings by the search engines.  It’s not just quantity that is important, but the quality of the links coming in to you.

Content is King

Great content is an important key component of search engine optimization. After-all, you want people to look up to you as the expert. With lots of original, valuable, entertaining, and inspiring content you can dominate your market.

Keywords and Key Phrases

Something to consider… What keywords and key phrases are people going to search for to find a website/company like yours?  Once you have answered that question you can optimize your site and content to those words/phrases.  Use them throughout the content of your website, but don’t over-do-it.  Be wise.

Contact Brian @ Weblife LLC today to use our services for your project.

Some time ago I wrote an article titled ‘Are you marketing your blog?‘ where I argued that there is a myth around the Internet that bloggers and webmasters should not spend money on advertising. The myth comes in great extent from the success stories of people that managed to create popular websites without spending a dime on advertising or other paid promotion techniques.

The reality is that most of those successful websites were pioneers on their niche, hence why they became popular without spending money on advertising. Now a days the market is crowded and you have thousands of websites and blogs even for small segments. As a consequence paid promotional techniques are becoming an important factor of any successful marketing strategy.

Below you will find 7 ways to promote your website or blog with a bit of money. You can use them to generate raw traffic, improve your search engine rankings, gain visibility on your niche and so on. Despite the initial investment most of those techniques will pay off on the short to medium term. If you are expecting to make money with your website there is no reason to assume that you will not need to spend some as well, right?

1. AdWords: Google make billions of dollars every year from the AdWords-AdSense combo. Why is that? Because they work. Adwords is probably the most efficient method to generated raw traffic for your website. In order to get started you should create an account, add lots (by lots I mean hundreds if not thousands) of keywords that are related your site and set the maximum Pay-per-Click rate at $0.01. After that raise the rate by $0.01 every week or so until you start getting the desired amount of daily clicks. Notice that at lower bids the keywords will be reported as ‘Inactive for Search’. Do not worry about it, it just means that your ads will not appear on the search network (Google’s search results), but they will appear on the content network (websites of people that use AdSense).

2. Site-Specific AdWords: if you pay attention to the AdSense units you will see that most of them have a link titled ‘Advertise on this site’. This feature enables AdWords advertisers to create customized ads that will be displayed only on specific websites. Those ads work on a CPM (cost per 1000 impressions) rather than a CPC (cost per click) basis, but they can generate a good amount of very targeted traffic since you will be in control of where the ad will be displayed and of the message. You can get even better results if you use some creativity when designing the ads, click here for some examples.

3. StumbleUpon Ads: StumbleUpon is a very innovative social bookmarking site that allows users to discover great websites by using a browser toolbar. When the user clicks on ‘Stumble’ he will be delivered a website that people with similar interested rated positively. The user is also able to give positive and negative ratings to any website that he visits on the Internet. StumbleUpon also offers advertising campaigns, called StumbleUpon Ads, where you can deliver your website directly to those ‘Stumblers’. It costs $0.05 per page delivered, but since the websites that appear on StumbleUpon usually have a high quality it is very likely that part of that paid traffic will convert into regular readers.

4. Text Link Ads: if you are trying to increase your search engine rankings to leverage organic traffic you should consider buying some text link ads. While those text links can also generate direct traffic the biggest benefit you will have is an improvement on your search rankings, specially if the links are placed on authoritative and relevant websites. There are several places to buy text links, including specialized companies like Text-Link-Ads and Text Link Brokers or online forums like Digital Point’s market place.

5. Direct Banner Sales: most established websites sell banner ads or sponsorship plans directly. Those advertising deals usually are structured with weekly or monthly fees, regardless of the number of impressions or clicks that you will get. Despite this characteristic a banner placement can represent good value for money because apart from the direct traffic you will also create visibility and brand awareness. Readers of the website where you will display your banner will associate the message on the banner with your site or blog. Should they come across that banner or message two or three times it is very likely that they will get curious and decide to check what the buzz is all about. Another advantage of banner placements is the fact that people will unconsciously think that the author of the website endorses your content or product.

6. Sponsored Reviews: buying some sponsored reviews is a good way to kick-start a website. They will bring backlinks, traffic and RSS subscribers. There are many market studies confirming that ‘word of mouth’ is the most efficient way to capture people’s attention, and that is just what you get with sponsored reviews. You can either pay a low price (sometimes as low as $5 per review) to get a large number of reviews from small sites or you can focus on large players (which can charge several hundreds of dollars for a single review) that are authorities on your niche. The best way to purchase sponsored reviews is through sites like SponsoredReviews.com, ReviewMe or PayPerPost.com.

7. Blog Networks: there are several blog networks founded around a traffic exchange principle. Basically you create an account for you blog and you earn credits by surfing other members’ blogs. Afterwards you can use those credits to make people visit your blog or to display your banners around the network. The interesting part is that most of those blog networks allow users to purchase credits with money, and the price is really convenient. You should be able receive hundreds of visitors or to get thousands of banner impressions for less than 10 dollars. Some blog networks that sell credits include Blog Explosion, Blog Soldiers and Blog Advance.

1. Start a controversy. Just remember not to cross the line.

2. Start a contest. Make sure to end it too.

3. Give away free goodies. People love them.

4. Write about other bloggers to interest their visitors to read your blog. Keep it positive.

5. Dress up your blog often (By dress-up I mean tweaking the design)

6. Interview other bloggers and post the interview.

7. Write about your personal life sometimes.

8. Ask questions to your visitors.

9. Share some secrets.

10. Celebrate your birthday with your visitors. Think of innovative ways for doing this.

11. Celebrate your blog’s birthday too.

12. Write something funny or disgusting. (Don’t make it a habit)

13. Make a bumper sticker with your blog’s name and stick it on your car. (Just make sure you drive often)

14. Write an e-book and distribute it to your visitors for free.

15. Introduce a commission based affiliate program.

16. Tell your visitors about your latest fad or obsession.

17. Post interesting pictures of your pets.

18. Congratulate the top commentators occasionally.

19. Encourage sharing of opinions.

20. Donate for a cause or become a volunteer for a non-profit organization. Ask your visitors to join you.

21. Put your blog’s ad in the local newspaper or the yellow pages.

22. Hold blog competitions.

23. Create polls.

24. Hold an auction and let people bid for something useful (For example, advertising space on your blog).

25. Write about your blog achievements.

26. Share your hopes and aspirations about your blog.

27. Start an award distribution system.

28. Make contact with your local visitors and hold a get-together or a bloggers’ meet.

29. Start a blog comic strip.

30. Dig up some old article that you wrote on your blog which became famous and start a discussion.

31. Try and get a photograph clicked with a real celebrity and post it on your blog. (Hold on Tiger..don’t rush to that Photoshop button!)

32. Post videos that will help your visitors learn something new. Also submit them to video sharing websites like YouTube.com.

33. Write about your hobbies and interests. (For example, if you like cooking, post a new recipe)

34. Post about one of the weirdest thing that you ever did.

35. Get featured in a print magazine.

36. Buy a paid review from any famous blogger(s).

37. Brand your blog with a catch phrase along with a logo.

38. Distribute T-shirts or merchandise with your blog name on it.

39. Join Yahoo! Answers and put a link on your website to your answers.

40. Keep a track of websites that pick up your articles or press releases. Offer them exclusive news or content.

41. Do surveys and publish the results to your visitors.

42. Build tools that your visitors might find use for.

43. Start a newsletter.

44. Podcasting is another good way to make your blog popular.

45. Publicize your blog to your friends and relatives and let them do some work for you.

46. Be active in Social Bookmarking websites.

47. Share Link Love and you will get it back.

48. People like to read about Web 2.0. Write about it.

49. Write about something that’s already famous.

50. Last but not the least, be yourself.

Pros:

1. Less Competition. The most obvious advantage to being in a niche is that you’ll have less competition. You’ll have less competition for traffic, for product sales, for affiliate product sales and whatever else you do.

2. Easier to Get Visitors to Subscribe. In more competitive niches your visitors may already be subscribed to a number of other blogs on your topic. In this case it’s difficult to encourage them to add more reading to their routine. You really have to show how valuable your can be for them. But if you are blogging in a small niche your visitors may not be subscribed to any blogs of your kind. If they are interested in the subject they’re much more likely to subscribe.

3. Creating Unique Content is Easier. With less blogs covering your topic you will have an easier time writing blog posts that aren’t repetitive. Unique content is essential for any blog’s success regardless of what niche it is in, so having an easier time being unique is a big advantage.

4. Higher Value for Advertisers. Many blogs create income by selling ad space. If an advertiser is looking for highly-targeted traffic, a niche blog will be a better option for advertisers. Because of this, niche blogs can frequently charge more for ad space than another blog could with the same amount of traffic.

5. Less Competition for Advertisers. Niche blogs will also have less competition from other blogs that are looking to sell ad space for specific advertisers. Again, if advertisers are interested in the highly-targeted traffic that your blog can provide for them, they will have fewer options. This also helps to increase the rates that you can charge for ad space.

6. Easier to Retain Readers. With less competition from other blogs, your readers won’t have the option to unsubscribe and get the same or similar information somewhere else. Creating and retaining loyal readers is a key to successful blogging and is much easier for specific niche blogs.

7. The Novelty Factor. Being in a smaller niche will make it easier for visitors to remember you because you will be more unique. Don’t underestimate the importance of being able to create a memorable impression on visitors.

8. Higher Search Engine Rankings. Niche blogs usually will have an easier time achieving high search engine rankings because of the lack of competition and the specific keywords and phrases that searchers will use.

9. Easier Monetization. The traffic of a niche blog will usually be more valuable than the traffic of other blogs because it is highly targeted. With highly-targeted traffic and less competition, monetizing a niche blog becomes easier because there are not hundreds of other blogs trying to earn income from the same visitors.

Cons:

1. There’s No Guarantee the Niche Will Stay Small. Some blogs start in a small up-and-coming niche and before long they have much more competition.

2. Lower Traffic Potentials. Although it may be easier to create higher search engine rankings and higher subscription rates, blogs in small niches will still have lower potential amounts of traffic than blogs that cater to larger audiences. Social media websites favor topics that are of interest to a large number of people, and links can be harder to come by for niche blogs simply because there may be less websites and blogs interested in linking to that subject.

3. Less Options for Monetization. Although it may be easier to monetize a niche blog, you may also have fewer options. If you are looking to monetize a blog by selling affiliate products you may only have one or two options, whereas with a more popular subject you may literally have hundreds of options.

4. The Niche May Become Obsolete. Depending on the niche you choose, it may not be of any interest at some point in the future. Be careful when you choose a topic and make sure that it has staying power.

5. Less Search Volume. The potential for higher search engine rankings is somewhat offset by lower amounts of searches. Ideally, you’ll want to rank highly for common search phrases, but this may not be possible depending on your niche.

My blogging experience is in the highly-competitive subject of web design and internet marketing. I’ve found that these pros and cons need to be considered by new bloggers. I’ve had an easier time creating traffic because there are so many people interested in the topics that I cover, but getting truly loyal readers is much more difficult.

Social media has been the number 1 source of traffic for my blog, and I know this is the case for many blogs that cover similar topics. On the other hand, a highly specific niche blog may have a harder time creating social media traffic, but an easier time creating loyal readers.

Ways to Check the Amount of Competition Before Starting a New Blog:

• Perform a search at Technorati for keywords and phrases related to a niche.
• Perform a Google Blog search for keywords and phrases related to a niche.
• Set up a few Google Alerts to track new content that Google indexes on the subject.
• Use Google Trends to see the search volume of phrases.
• Use sources like Techmeme to see what topics are hot.

When deciding on a topic, you first and foremost must choose a topic that interests you enough to keep you motivated. Building a profitable blog takes a lot of consistent work, and this can be very difficult to accomplish if you don’t enjoy writing, reading, and learning about the issues and subjects that you cover.

If your interests lie in a subject area that is highly saturated you need to understand what you are up against and have the persistence to stick it out. If you decide to compete in a smaller niche you need to realize that you will be targeting a smaller audience than some other sites. While you may never reach the high traffic levels and subscriber counts of some of the top blogs, you will still have a realistic chance to earn money from your smaller niche.

Do you blog in a small niche? What challenges and struggles do you face that you think are related to the topic of your blog? What other advantages and disadvantages do you see for niche blogs?

The effect your blog has on the your search engine rankings can vary depending on what you are blogging about, how valuable it is and how much you are blogging.

If you are blogging about a specific topic, and are providing useful information, people are likely to check it out. They may even link to your blog posts. This, along with many other factors, can increase the popularity and page rank of your website. A proven method to keep people coming back for more is to provide them with new and useful information for free. Offer a little something, Give’em The Pickles. Let them see you are the expert but you’re also not afraid to share some of what you know. You’ll probably end up getting more business.

The following tips come from smallbusinessbranding.com. If you like this information you may want to visit their website for more tips. If you want to implement some of these tips on your website, or create a new website with these tips in mind, contact Weblife to get started today.

Think branding is only for large multi-national corporations? Think again. Here are 9 easy tips you can use to grow your brand with your customers.

1. The design of your logo really doesn’t matter. Would you choose MSN as your search engine over Google because of their logo? No, having a nice professional logo is great, but it very rarely increases sales. I’m all for a professional logo, but don’t think you need to spend a fortune on it. It’s more important to include your logo on every piece of communication. Put it on business cards, letterhead, envelopes, invoices, yellow page ads, building signage, newsletters, etc.

2. Have a professional website. It’s not just good enough to just have a website, you must reflect your brand image. If your known as a top notch photographer, the last thing you want is a website designed 10 years ago. It doesn’t reflect well on you. Everyone, yes everyone, uses the web today to check references. If someone recommends your service, you can almost guarantee that they will go online to look for you. Your website design should be updated at least every two years to stay current.

3. Blogs are good. Blogs help your business on multiple levels. First off, valuable content on a consistent basis will make you look like an expert. People are looking for experts, not apprentices. The software that powers blogs has multiple advantages. It’s very easy to publish. It’s a database driven environment where style is separate from content so you will not need to go back to your web design agency for every little change. And use of tags and sitemaps make basic search engine optimization easy. But the real reason blogs are great is that they enable conversation. Two-way dialog is much more valuable than a company that just dumps messaging and collateral on their customers.

4. Blogs are good, but they’re just one tool. A blog should not be your sole marketing strategy. You should have a comprehensive multi-touch marketing plan to get your value proposition in front of your target audience. This can take many forms. You can launch a direct mail campaign, email campaign, host a webinar, sponsor a local event, attend a trade show, attend networking events, cold call prospects, win awards, etc… There are a thousand different ways for you to be noticed. You have to find the best combination of methods for your strategic goals. Data shows that people need to be exposed to a brand at least seven times before they buy. If you simply do one touch and stop, you’re wasting valuable budget dollars and probably wondering why your efforts are not successful.

5. Prepare a one page corporate overview. This one pager will be vital as a leave behind when you meet a prospect. Use short sentences in short paragraphs – people like to read quickly. Also make it very conversational; it’s not a white paper. Your one page overview should include your value proposition, target audience benefits, previous audience experience and a mini-case study – and don’t forget your contact information.

6. Participate in local business events. And by participate, I mean be on a committee. Just showing up at events is great, but you’re just a face in the crowd. Ask to be on one of the committees. Believe it or not, it’s as simple as just asking most of time. Groups are looking for volunteer help and it’s a great way to elevate your status and visibility among the entire organization.

7. Do what you say you’re going to do. I know it may sound like common sense, but one of the primary drivers of brand loyalty is a consistent experience. If you say you’re going to have the photographs ready on a set day, be sure they are ready. Nothing leaves a bad taste in someone’s mouth like missed expectations. Positive experiences lead to good feelings which lead to telling their friends. But don’t forget that bad experiences spread much faster and are harder to overcome – if you get a chance at all.

8. Stand for something. People latch on to something they can understand and appreciate. If you’re trying to be everything to everybody, chances are you’ll attract no one. If you think it’s too controversial to choose a niche, remember the power of being seen as an expert. Experts are not good at everything, they’re awesome at one thing. This allows you to better position yourself and charge more for your services. People seek out experts, not generalists.

9. Realize that you’re not in control of your brand. That’s right, you only set the direction for your brand. Your actual brand image is determined by your audience. You can use these tips to ensure alignment between your desired brand image and your actual brand image in the minds of your customers. Branding isn’t a one shot deal, it’s an on-going juggling act of marketing, research and conversation. If you’re not tapping into those conversations with your audience, how do you know what their real impression of you is? How will you know how to address it? Brand growth comes from alignment. You have to ensure that your actions, stationary, website and marketing efforts put out the right image. But you cannot stop there; Those are pre-sales activities that get you noticed and hopefully bought. You also have to ensure that all actions and engagements during the sale and post-sale are positive and in line with your desired brand image. If your audience has a different view of you than you’d like, then you need help. And it’s probably best to bring in an outside perspective.

10. BONUS TIP #10: Branding is as much about your people as anything else. Never forget that the best interactions come from one-on-one conversations between executives, employees, suppliers, and customers. Employees that want to help and do the best job possible go a long way.

Proper branding is critical to your long term success. A lot of people think of branding as logo development. But in reality, branding is managing the thoughts and feelings of your customers to ensure that you are what they desire. If your desired brand image isn’t what’s in the minds of your target audience, you’ve got to figure out where the gaps are and how to address them. And fixing those issues is hard work because the old adage still rings true – the customer is always right.

First of all a big ‘thank you” for every one who participated. As I said before the number of entries surprised me (and the quality as well, I will definitely apply some of those tips myself).

Now, without further delay, the 30 Traffic Generation Tips:

1. Sridhar Katakam
Keep track of blogs and leave comments on them. A good way to keep the conversation going is to install a MyBlogLog widget and visit the blog of people visiting your site.

2. Ian Delaney
Nothing creates long-term traffic more than value. Consider writing posts with resources or explaining how things work. Useful things get linked to and they get onto del.icio.us, which is far better long-term than a digg front page.

3. Scott Townsend
Inform search engines and aggregators like Technorati (using the ping functionality) when your blog is updated, this should ensure maximum traffic coming from those sources. (check the List of Ping Services)

4. Kyle
Simplify. Pay attention to complex issues in your field of work. It may be a big long publication that is hard to wade through or a concept that is hard to grasp. Reference it and make a shorter ‘for dummies’ version with your own lessons learned and relevant tips. When doing this, I have been surprised to find that the simplified post will appear before the more complex version in search results. Perhaps this is why it results in increased traffic; people looking for more help or clarification on the subject will land on your blog.

5. Grant Gerver
Try to be polemic. I write obsessively about all-things political from the left-wing perspective in the form of humorous, sarcastic one-liners.

6. Daniel
A simple tip that will probably boost your page views: install a translator plugin. I decided to use a paid plugin for this, but if I am not wrong there are some free ones as well. The translation is not very good, as you can imagine, but it helps to attract readers that are not fluent in English.

7. Rory
Submit articles to blog carnivals (http://blogcarnival.com) that are related to your niche. Your article almost always gets posted, and it must generate a handful of visitors, at least.

8. Ramen Junkie
Newsgroups. I always see a spike when I post a review to a newsgroup.

9. Eric Atkins
Create a new design for your website. Not only will it be more attractive to your regular readers, but you can submit it to some CSS gallery showcase sites that feature great designs. This will give you exposure on those sites while generating a lot of traffic and backlinks from those types of sites.

10. Megan Taylor
Participate in conversations on related blogs. Start conversations on your own blog. Don’t just post about a story and leave it at that, engage your audience, ask questions and call to action.

11. Guido
Comment on blogs, write useful content and make good friends on forums.

12. Brian Auer
You must be active to generate traffic. I post comments on other blogs that are related to mine, and I post my site link in my signature at the forums. Spread the word about your blog and it will certainly attract readers.

13. Shankar Ganesh
Just browse around MyBlogLog.com and you will surely get visitors to your blog. Also try to join as many communities as possible that are related to your topic.

14. Andrew Timberlake
A great tip for generating traffic is off-line by including your url in all your off-line liturature from business cards, letterheads, pamphlets, adverts through in-store signage if applicable. I even have our website on my vehicle.

15. Cory OBrien
Read lots of other blogs. Leave trackbacks. Make sure your blog is optimized for search engines. Leverage social bookmarking sites like digg (both for new ideas and for traffic).

16. Jester
Leave comments on other blogs. If you’re already reading them, it takes
just a couple of seconds to leave a message agreeing or disagreeing
with the author, you get to leave a link to your site, and you will almost
ALWAYS get traffic from your comments.

17. Goerge Manty
Post 3-5 times a day. Use ping services like pingomatic or set up wordpress to ping some of the ping services. Engage your readers. Put up polls, ask them questions, give them quizes, free tools, etc. Make them want to come back and tell their friends about you.

18. Engtech
Community. It’s one word but it is the most important one when it comes to blogging. The only ‘blog metric’ that makes sense is the vibrant community of readers it has. Building a community around your blog will bring you increased traffic, but how do you start? The boilerplate response to building traffic is always ‘SEO, social networking sites, and commenting on blogs’ but it can be simplified to ‘be part of a community’. The easiest way to seed your blog is with an already existing community. But the only way to do that is to be part of the community yourself.

19. Chris
Squidoo Lenses are a good way to generate traffic. By using a lense,
you can generate your own custom ‘community’ of webpages, including some
of the more popular pages in your ‘neighborhood.’ Including your own
webpage in such a list is a good way of generating traffic.

20. Splork
I’ve had good success writing articles and submitting them to EzineArticles. Articles that have been written from well-researched keyword phrases and accepted by EzineArticles tend to rank very high in Google for that search term. Placing anchor text in the footer of those articles so the reader can visit my relevant website has always increased my site traffic.

21. Jen Gordon
I came upon some unexpected traffic when my blog popped up on some css design portals like www.cssmania.com and www.webcreme.com. If you can put some time into the concept behind and design for your blog, I’d recommend submitting your site to a design portal not only for
additional traffic but to build an additional community around your site.

22. Kat
I’ve recently gotten involved with several ‘MySpace-like’ community sites that focus on my target audience. I share my thoughts in their forums, post intros to my real blog on their system blog and I’ve even created a group for my specific niche. It’s been very, very successful for me.

23. Inspirationbit
Well, obviously everyone knows that social bookmarking sites like Digg, del.icio.us, etc. bring lots of traffic. But I’m now submitting some of my articles to blogg-buzz.com (a digg like site for bloggers), and I always get not a bad traffic from there.

24. Mark Alves
Participate in Yahoo Answers and LinkedIn Answers where you can demonstrate your expertise, get associated with relevant keywords and put your URL out there.

25. Tillerman
Be the first to write a post about the ‘Top Ten Blogs’ in your niche. The post will rank highly in any general search for blogs in your niche and other bloggers in your niche write about the post and link to it.

26. Nick
Participating in forums is a great way to get loyal readers. Either link baiting people in your signature or posting great advice and tips will give you high quality traffic, which will result in return visitors.

27. Brandon Wood
A simple trick I’ve used to increase traffic to my blog is participate in group writing projects. In fact, that’s what I’m doing right now.

28. Alan Thomas
Don’t forget your archives. I just posted a roundup of all interviews I did over the past seven months. One of them generated a new link and a big traffic spike from a group of users that look like they will be loyal readers now.

29. KWiz
Write something controversial. I don’t think it’s good to write something controversial just for the purpose of getting traffic necessarily (especially if it’s only for that purpose and you’re being disingenuous), but it works.

30. Dennis Coughlin
Find the best blogs on your niche and contact the authors. Introduce yourself and send a link of your blog. This might help them to discover your blog, read it and possibly link to it.