A podcast is a collection of digital media files which is distributed over the Internet, often using syndication feeds, for playback on portable media players and personal computers. The term podcast, like "radio", can refer either to the content itself or to the method by which it is syndicated; the latter is also termed podcasting. The host or author of a podcast is often called a podcaster.

Though podcasters' web sites may also offer direct download or streaming of their content, a podcast is distinguished from other digital media formats by its ability to be syndicated, subscribed to, and downloaded automatically when new content is added, using an aggregator or feed reader capable of reading feed formats such as RSS or Atom.

Now that we've covered what a Podcast is... Is a Podcast right for you?
In this age of instant communications you can't afford to only make direct person-to-person contact with your prospects, customers or employees once a quarter. You need a podcast to get your message, in your own voice, in front of these key audiences on a weekly or bi-weekly basis.

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