Some basics on Search Engine Optimization, Internet Marketing, Social Networking and Social Media Optimization…

Posted by admin December 30th, 2008

A Blog is a great way to market yourself, share your knowledge and put yourself out as an expert in your field.

Most bloggers gain their traffic from 3 sources, inbound links (other websites linking to yours), search engines (Google, Yahoo!, MSN, etc.) and social media (Facebook, MySpace, Squidoo, Digg, etc.).

Take your content to where the traffic is (Facebook, YouTube, etc.) and use your Blog/Website to bring it all together for those find you on the social networks.

Link Building

Link building allows your website to be more easily found by others. The more websites that are linking to you, the more potential you have for getting higher rankings by the search engines.  It’s not just quantity that is important, but the quality of the links coming in to you.

Content is King

Great content is an important key component of search engine optimization. After-all, you want people to look up to you as the expert. With lots of original, valuable, entertaining, and inspiring content you can dominate your market.

Keywords and Key Phrases

Something to consider… What keywords and key phrases are people going to search for to find a website/company like yours?  Once you have answered that question you can optimize your site and content to those words/phrases.  Use them throughout the content of your website, but don’t over-do-it.  Be wise.

Contact Brian @ Weblife LLC today to use our services for your project.

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Compel Them to Action

Posted by admin November 13th, 2008

You’ve got a website right?  And you have value and services to offer the world.  Are you leveraging your website effectively to compel your visitors to action?

There are mutliple things to consider when going about this.  Here are some questions you may want to ask yourself:

  • Who is my target audience?
  • What am I offering?
  • What is the end result or action I want my website visitors to take?
  • What do I have to offer for free?
  • What do I have to offer for sale?
  • What compelling offer should I make on the front page of my website?

Now that you’ve gone through these simple questions it’s time to determine what to do next.  You may want to make one offer, or multiple.  Perhaps you’ll compel people to sign up for your newsletter by providing their name and email address in exchange for a free article or other download with valuable information.  By signing them up for your newsletter you now have an opportunity to market your services to them on an ongoing basis (just don’t forget to provide something of value in each newsletter).

If your purpose is to sell a membership or a product, make that clear on the front page.  Many online visitors don’t look any further than the front page.  The front page is your most important page, use it wisely.

Keep these 4 steps in mind for how to effectively engage your visitors:

INTERUPT – ENGAGE – EDUCATE – OFFER… more on those later.

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Want more Traffic? Are you Digging?

Posted by admin August 29th, 2008

Have you heard of Digg.com?

It’s another great way to promote your Blog, Website or News Article.

When you Digg a Blog post, not only does the Google Search Engine pick it up faster, it increases the chances that others will visit your website and read it.

The basic concept behind Digg is that it’s a place where indivudals, you and me, can decide what the best news stories and information are, rather than someone else deciding for us. The more people that “Digg” your article, the more popular it becomes and the more traffic you’ll get at your website. I once wrote about Ron Paul on my political blog and it got Dugg, this brought my website traffic up 560% that day. The power of Digg!

If you haven’t already it might be a good idea to create an account on http://www.digg.com. Also, let your friends, family and associates know about it. Ask them to Digg your stuff, as you Digg theirs!

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Five Effective Business Networking Tools

Posted by admin August 13th, 2008

Five Effective Business Networking Tools

There are many ways to market a business product or service. Business Networking has proved to be very effective and is an essential skill for most business people, especially entrepreneurs. People are assets; many customers will make a choice over one business or the other because of the person representing that business. This requires that a business owner develop and maintain business relationships. Here are some tools and resources to take your business to the next level using networking.

Find the Best Network Group(s) for You

It’s best to visit as many business networking groups as possible. There are usually a lot of options out there. Take note of which ones spark your interest. Notice the tone and attitude of the group. Is there quality leadership? Do the people seem supportive of one another? Some groups are free and many will allow you to visit multiple times before joining. I recommend that you join as many network groups as is feasible for you and your business. Choose the ones in which you have the most to offer as well as receive.

In my experience I’ve found that one networking groups stands above the rest, CEO Space. They have a cooperative networking model. You’ll find that most members are genuinely interested in your success and doing what they can to help you find what you are looking for. CEO Space specializes in income acceleration, entrepreneurial training, and super networking to grow businesses exponentially. As a member you will be taught Free Enterprise Skills not taught in conventional educational programs.

More info: www.ceospaceutah.net

What You Give Will Come Back to You

Business networking isn’t all about what you can get, it’s actually about what you can give. The more you open yourself up to giving and assisting others, the more you are making yourself available to receive. Also, it’s about quality not quantity. When you are giving information and referrals keep in mind that you sincerely want the person to succeed and give with such a mindset.

Have you belonged to networking groups in which you felt you weren’t getting enough leads? Perhaps it’s because you haven’t been giving enough? Or perhaps people you haven’t been there long enough or created enough relationships with people to make them comfortable to give you leads. Give it a try: forget yourself and focus on creating success for others then watch the same happen for you.

Follow Up

How much business have you potentially missed out on because you didn’t follow up? If you receive a referral from someone be sure to follow up with that contact, you may be missing out on a great opportunity. Also, whenever you give a referral to someone else follow up with them. Find out if they were able to get a hold of the person and what the result of the referral was. You might even want to keep a written record of the referrals you given and received. A great strategy when giving a referral is to call up the person you are referring right away and hand your phone to your business associate. Get them connected right away for better results!

Set Goals

Before going to your networking meetings set some goals. Are you there for clients? knowledge? or an other reason? Decide what it is you are looking for and ask for that specifically. What do you want to accomplish? Make a list of intentions and as you fulfill each one add more items to the list. Remember to also help others accomplish their goals.

Business Cards

Don’t forget your business cards, how else will people follow up with you? Put enough information on your card so that people will have multiple ways to contact you (i.e. work phone, cell, email, address, IM, etc.), you never know what each persons preferred method of communication is. Be generous in giving out your business cards. Give cards out to everyone, including family and friends. Give out multiple cards to some people; they may end up referring your services.

Create a business card that stands out. What is it that makes you different from everyone else? Why should people choose you? Be sure to make that statement on your business card. Putting your picture on your business card will help people connect a person to the business. Insert your card in all mailings and find every opportunity you can to give them out. You never know what opportunities you might be missing out on by not giving out enough business cards. Your business card is one of the most simple and effective marketing tools.

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This is the Space: CEO Space Utah!

Posted by admin July 18th, 2008

CEO Space LLC, is a global, life-time membership program that specializes in income acceleration, entrepreneurial training, and super networking to grow businesses exponentially. They are a community service organization whose mission is: to empower the human spirit to superior performance and intent through mastering Free Enterprise Skills not taught in conventional educational programs.

Weblife LLC was hired to redesign the Utah CEO Space website.  The site is now live at www.CEOSpaceUtah.net .  It’s been great working with Dr. Robert and Carol Pope on creating this site.  It’s also been great learning more about the value CEO Space can create for any business.

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Why should I market my website?

Posted by admin July 13th, 2008

A website can be used for much more than just a place to obtain information. A website can be a tool in accomplishing your goals, whether that is to earn more money, acquire more leads, entertain and/or inform more people, etc.

It’s easy to create a great looking website, but what’s the use if there’s no one looking at it? ‘How do I get more people to look at my website’, you ask.

Online Marketing and Search Engine Optimization (SEO)

Online marketing and SEO can be just as important to your business as local marketing.

The amount of marketing you’ll want to do depends entirely upon what results you want. For some people it is enough to simply include their website address on their business cards and use their website as a way of validating that it is a real business. Some use their websites as a place for people to learn more about that business. Others have their websites work for them!

Your Website Can Work for You!

Online marketing generally consists of having advertisements and links on other websites that bring people to your website. This could be done using services such as Google’s AdWords, Whitepages, Yellowpages, and etc. You can market your website using blogs, forums, directories and articles. Also, you could even choose to target your marketing towards a certain geographical location or towards people with sepcific interests, the possibilities are endless.

If you want your website to work for you, contact Weblife LLC today and we’ll help you get started.

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7 Ways to Promote your Site with a Bit of Money

Posted by admin July 5th, 2008

Thanks to dailyblogtips.com for these excellent tips:

Some time ago I wrote an article titled ‘Are you marketing your blog?‘ where I argued that there is a myth around the Internet that bloggers and webmasters should not spend money on advertising. The myth comes in great extent from the success stories of people that managed to create popular websites without spending a dime on advertising or other paid promotion techniques.

The reality is that most of those successful websites were pioneers on their niche, hence why they became popular without spending money on advertising. Now a days the market is crowded and you have thousands of websites and blogs even for small segments. As a consequence paid promotional techniques are becoming an important factor of any successful marketing strategy.

Below you will find 7 ways to promote your website or blog with a bit of money. You can use them to generate raw traffic, improve your search engine rankings, gain visibility on your niche and so on. Despite the initial investment most of those techniques will pay off on the short to medium term. If you are expecting to make money with your website there is no reason to assume that you will not need to spend some as well, right?

1. AdWords: Google make billions of dollars every year from the AdWords-AdSense combo. Why is that? Because they work. Adwords is probably the most efficient method to generated raw traffic for your website. In order to get started you should create an account, add lots (by lots I mean hundreds if not thousands) of keywords that are related your site and set the maximum Pay-per-Click rate at $0.01. After that raise the rate by $0.01 every week or so until you start getting the desired amount of daily clicks. Notice that at lower bids the keywords will be reported as ‘Inactive for Search’. Do not worry about it, it just means that your ads will not appear on the search network (Google’s search results), but they will appear on the content network (websites of people that use AdSense).

2. Site-Specific AdWords: if you pay attention to the AdSense units you will see that most of them have a link titled ‘Advertise on this site’. This feature enables AdWords advertisers to create customized ads that will be displayed only on specific websites. Those ads work on a CPM (cost per 1000 impressions) rather than a CPC (cost per click) basis, but they can generate a good amount of very targeted traffic since you will be in control of where the ad will be displayed and of the message. You can get even better results if you use some creativity when designing the ads, click here for some examples.

3. StumbleUpon Ads: StumbleUpon is a very innovative social bookmarking site that allows users to discover great websites by using a browser toolbar. When the user clicks on ‘Stumble’ he will be delivered a website that people with similar interested rated positively. The user is also able to give positive and negative ratings to any website that he visits on the Internet. StumbleUpon also offers advertising campaigns, called StumbleUpon Ads, where you can deliver your website directly to those ‘Stumblers’. It costs $0.05 per page delivered, but since the websites that appear on StumbleUpon usually have a high quality it is very likely that part of that paid traffic will convert into regular readers.

4. Text Link Ads: if you are trying to increase your search engine rankings to leverage organic traffic you should consider buying some text link ads. While those text links can also generate direct traffic the biggest benefit you will have is an improvement on your search rankings, specially if the links are placed on authoritative and relevant websites. There are several places to buy text links, including specialized companies like Text-Link-Ads and Text Link Brokers or online forums like Digital Point’s market place.

5. Direct Banner Sales: most established websites sell banner ads or sponsorship plans directly. Those advertising deals usually are structured with weekly or monthly fees, regardless of the number of impressions or clicks that you will get. Despite this characteristic a banner placement can represent good value for money because apart from the direct traffic you will also create visibility and brand awareness. Readers of the website where you will display your banner will associate the message on the banner with your site or blog. Should they come across that banner or message two or three times it is very likely that they will get curious and decide to check what the buzz is all about. Another advantage of banner placements is the fact that people will unconsciously think that the author of the website endorses your content or product.

6. Sponsored Reviews: buying some sponsored reviews is a good way to kick-start a website. They will bring backlinks, traffic and RSS subscribers. There are many market studies confirming that ‘word of mouth’ is the most efficient way to capture people’s attention, and that is just what you get with sponsored reviews. You can either pay a low price (sometimes as low as $5 per review) to get a large number of reviews from small sites or you can focus on large players (which can charge several hundreds of dollars for a single review) that are authorities on your niche. The best way to purchase sponsored reviews is through sites like SponsoredReviews.com, ReviewMe or PayPerPost.com.

7. Blog Networks: there are several blog networks founded around a traffic exchange principle. Basically you create an account for you blog and you earn credits by surfing other members’ blogs. Afterwards you can use those credits to make people visit your blog or to display your banners around the network. The interesting part is that most of those blog networks allow users to purchase credits with money, and the price is really convenient. You should be able receive hundreds of visitors or to get thousands of banner impressions for less than 10 dollars. Some blog networks that sell credits include Blog Explosion, Blog Soldiers and Blog Advance.

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DiscGeeks.com – DVD/CD Duplication Services

Posted by admin June 26th, 2008

Have you created a video or other presentation that you’d like to sell or give out to people?

DiscGeeks.com, located in Sandy, Utah, is your source for short-run CD and DVD duplication. They offer fast, quality, disc duplication services. Get 10 or 500 discs, whatever you want. DiscGeeks uses only high-quality licensed media, and offer full-color on-disc printing solution. They don’t use stickers that come off in your disc player; they print directly onto the disc giving it a presentable, professional look!

Short-run CD/DVD duplication is cost-effective for runs under 1000.

This service is available as low as 89 cents per disc!

Visit discgeeks.com today!

utah disc duplication dvd cd

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How You Can Save Time on Your Website

Posted by admin June 25th, 2008

Want to know how you can save money on your website? Here are some tips.

  1. Be prepared
  2. Create a flow chart
  3. Create some content
  4. Have a design in mind

As a web designer it makes for a very smooth process when my clients are already prepared with what they want on their website. While this is not required it does help. If you know you want a website (because every business needs a website :) ) but have no clue as to where to start, no worries, here are some ideas.

Be Prepared

Most of you already have a business going when you get to the point of wanting a website. Now you’ve got to figure out what you can do to use a website to make your business even better. Being prepared will make it possible for your web designer to complete your site faster and for less money.

First, come up with a domain name, or multiple, and get it registered. I recommend 1and1.com for that.

http://www.1and1.com/?k_id=7144699

Second, think of what you want to use your website for. Will it be a way to generate leads? Are you going to sell something online? Do you want to use it to provide valuable information to potential client? Or do you just want it to add some extra credibility to your business? The possibilities are endless.

Create a Flow Chart

Now that you’ve got an idea of what the purpose of your website is, create a flow chart. Think of what pages you’ll be including on the site. Is it going to be a one-page site? or multiple. A common example is: Home, Services, About Us, Contact Us. Depending on your intention, other pages might be Shop, Downloads, Portfolio, Blog, Events, Calendar, Register, Links, etc. Your flow chart might also include sub-categories, with drop-down menus. Shop might drop down to the different types of products being sold.

Once you’ve got your flow chart, it’s time to think of what your going to fill all those pages with.

Create Some Content

What statement do you want to make on your home page? This is the most important part of your site because it’s the first thing people see. Sometimes the shorter it is the better. Regardless of what is on the front page it’s important to make it clear and defining. Make it easy for your potential client to figure out where to go from here. What is your call to action? If you want them to buy something, make that clear. If you want them to contact you, make it obvious, and give them a compelling reason to want to contact you. There is no right and wrong to what you should do with your website, just make your intentions clear to your visitors.

Now, moving on to creating content. Using your flow chart as an outline come up with content for each page. Create an “about us” or “mission statement” for the site. Write up a description of the services you offer. Put together some images to go into your portfolio, etc.

If you don’t know what to put on each page, that’s okay. You can consult with your web designer, marketer, brander or even business associates for ideas. You may not have the time or desire to come up with all this content, that’s okay too, find someone else.

Have a Design in Mind

What do you want your website to look like? What colors do you want to use? Do you want a 1, 2, or 3-column layout, or something completely different? It’s often helpful to look around at other websites and come up with a list of websites that have a design and look similar to what you want your website to look like. You want may even want to draw up a quick sketch of what you have in mind.

The most important reason why you should be prepared for your website is so that your are happy with the finished product. A web designer can easily create what he/she feels is a great website, but what if you don’t like it? The more prepared you are the easier it is for your web designer to create a website you’ll love. This doesn’t mean that your web designer should sit back and leave all the creative thinking to you, but when you come in with a plan, your designer can look it over and provide suggestions and build upon your ideas to make the site even better.

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List Your Business Online for Free

Posted by admin June 20th, 2008

Today more and more people are turning to online directories to find businesses in their town. This is especially true with the newer generation, the millennials, who rarely pick up a phone book.

Is your business listed yet?

You might want to take some time to see if your business is listed on Google Maps, Yahoo! Local and other online business directories. Being listed in multiple online directories can help you get more visitors to your website, but best of all (even if you don’t have a website) it will increase the chances of someone using your services.

To make it easy and simple for you I have listed some of the more essential online business directories and provided a direct link to where you can get listed:

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